How Hungama grew its monthly subscription payments revenue 3.5x with PhonePe Payment Gateway
For subscription-led businesses, every payment experience directly impacts customer retention, predictable revenue, and long-term growth.
As one of India’s leading digital entertainment platforms, Hungama delivers a diverse entertainment experience with a wide library of videos, music, live entertainment, originals, movies, micro-dramas, podcasts, and audiobooks across multiple languages.
As Hungama continued expanding its digital ecosystem, ensuring a seamless and reliable payment journey became increasingly important. Since the partnership began, PhonePe Payment Gateway has worked closely with Hungama to strengthen recurring payment performance, enhance operational efficiency, and support scalable growth.
The Challenge: Scaling Payments Seamlessly
As a growing digital entertainment platform, Hungama followed a multi-gateway approach to maintain business continuity and ensure payment reliability. The focus was to identify a payments partner that could provide consistent performance, proactive support, and the scalability required to support its expanding subscriber base.
With multiple payment touchpoints to manage, Hungama needed a partner who could go beyond transaction processing and help optimise the overall payment experience.
A Partnership Built for Scale
PhonePe Payment Gateway collaborated closely with Hungama to strengthen key payment journeys and improve operational efficiency. The teams worked together to enhance webhook response timelines, optimise AutoPay flows for seamless recurring transactions, and implement automated refund and chargeback processes to simplify operations.
Through continuous Payment Success Rate (PSR) analysis, proactive performance improvements, and dedicated 24×7 operational support, PhonePe helped Hungama build a more reliable payment ecosystem. This collaboration enabled smoother payment operations and a seamless subscription experience for Hungama’s customers.
The Results
The improvements translated into significant scale and growth:
- Achieved 30% TPV growth rate that supported 1.5 lakh mandate setups every month
- Enabled 4 lakh mandates set up during the first quarter of the year
As payment reliability improved, PhonePe Payment Gateway grew to process the majority of Hungama’s payment volume.
Growing Beyond Payments
For subscription businesses, seamless payments are not just about transaction completion – they enable stronger customer experiences and sustained growth. Through continuous optimisation and operational partnership, PhonePe Payment Gateway continues to support Hungama in building smoother, scalable payment journeys.
